Since the advent of Netflix and Amazon Prime, the data usage habits of net users have changed. Video entertainment both paid and free drives data consumption on mobiles today, aided by the widespread reach of cost-effective 4G data services across the country and the adoption of Smart TVs in urban homes. 

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Content platforms, telecom networks, media houses and technology platforms are cashing in on this demand for content by ramping up content production and propagation. Added to this mix is a basket of independent content creators, technology companies and start-ups who believe they can add tremendous value to this burgeoning industry. Amazon, Netflix, Hotstar, Shemaroo, Viacom, Applause, Red Chillies, Dharmatics, Dice Media, TVF, Arre, OML - the list is growing.

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So where is the OTT entertainment industry headed, and what are the potential technical, demographic, economic and other factors that could impact its growth? 

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India's first comprehensive look at the digital entertainment industry encompasses both global and local developments, technology evolution, and more, providing a snapshot of the industry as it exists today, as well as what could drive it tomorrow.

 

Besides the content industry itself, technology such as AR/VR, Smart devices, Bitcoin, blockchain and analytical AI will have an impact on the way the entertainment industry evolves. Are we ready for it?  

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The report will be available from 20th March 2020.

 

For inquiries, contact sameer@marketingmocha.com

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Pre-book your copy today at a fantastic introductory price!

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Who should buy:

• Independent Content creators,

• Media houses,

• Content Platform executives,

• Technology companies in

  • AR/VR,

  • AI,

  • Smart devices,

  • Blockchain,

  • Content Startups,

• Media professionals, 

• Ad agencies,

• Mediatech industry analysts and 

• Management consultants.