Niche Gymwear Brand
A first time entrepreneur looking to launch his own range of gym clothing focused on the fitness conscious, but with no experience of the fashion industry approached us.
Working on creating a unique positioning for the brand through social media channels, capturing the essence of the audience and centered around content creation for the audience, we built up a unique brand that is a stand-alone success story selling only through online channels.
Attracting University Student Volunteers for a Non-Profit
A non-profit focused on training and providing volunteers for disaster relief operations at times of natural disasters such as floods, hurricanes, etc. depends on student volunteers for operations. Getting students interested was key to the success of the venture.
The organization had a tie-up with over 50 universities to offer course credits and scholarships in lieu of volunteer time and effort but communication and therefore sign-up rate was poor. we ran a sustained social media campaign spanning ads, life story native advertising, video clips and information leaflets to drive awareness of the program among the student communities of the 50 universities already part of the program as well as attract students from other universities to participate as well. The campaign ran across platforms like Twitter, YouTube, Facebook, etc. As a result, student volunteer registrations rose 23% within six months of the campaign.
Launch of a Niche Tea Blend
A first time entrepreneur with over 2 decades of culinary experience with a global hotel chain was looking to launch her unique blend of premium organic teas for discerning audiences. Creating awareness and visibility among this niche audience was a challenge.
Working with premier restaurants and cafes, the product was launched by conducting cooking workshops for niche audiences and select global cuisine was taught along with the right teas to pair with it, as an alternative to wines and spirits. With 50 workshops in a span of 6 months, both the products and workshops gained traction and word-of-mouth, creating a unique blend of product and service for the brand.